Join My 8 Weeks Mastermind

With the Marketing Boss Boss Up Marketing Club Mastermind, you’ll get the knowledge and tools you need to take your marketing to the next level.

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MASTERMIND CURRICULUM

Week 1

Smart Goals

Researching your market
Identifying your real competition
Setting quantifiable goals
Measuring what counts

Week 2

Sales

Holding marketing
accountable
for sales
Monthly metrics you should track
Website metrics
Google my business
Social media
Leads
Conversions

Week 3

Customers

Identifying ideal clients
Defining the best platforms
Creating the best experience
Playing to their pain points
Using story branding
to attract and convert them faster

Week 4

Messaging

Using AI to create messaging
Developing a content strategy for each persona
Create content that
is optimized per platform
Web
Social
Ads
Designing the best journey
for each persona

Week 5

Automation

Overview of automation
tools and features
Data management best practices
Using lead magnets
to capture more leads in your sleep
Automated campaigns
for any business

Week 5

Tasks

Differentiating
between a good idea and a best idea
Connecting tasks
to potential revenue
Managing tasks and
deadlines Delegating
Project management best practices

Week 6

Vendors

Design
Website
Social Media Management
Digital ads

Week 7

Auditing

Monitor your progress
Monthly
Quarterly
Annually
Making data driven decisions and changes
Getting ahead of the next best trends

TRANSFORM YOUR BUSINESS

IN 8 WEEKS

We will meet weekly on Thursdays at 1PM EST, for 8 weeks via Zoom, starting on March 27.

Who We Are

YOU DON'T HAVE TO DO MORE TO GET BETTER RESULTS FROM YOUR MARKETING

Many business owners fall into the trap of piling on more ideas, channels, and tasks, often influenced by vendors pushing tactics that line their pockets. When asked about ROI, these vendors often claim it's impossible to measure. But here's the truth: you can forecast and measure the impact of your marketing campaigns.

By understanding the metrics and analytics available, you can simplify marketing strategies to include only the things that make the most for your unique business. This is possible with lead generation and branding. For instance, tracking the customer journey from an initial interaction with a brand's online content to a purchase can show you how refine the exact touch points that drive results.

This is just one example of how I have designed and executed marketing strategies at large brands like NBC, Columbia Pictures, Nielsen and Telemundo. After corporate marketing career I noticed that most business owners struggle with investing in services and initiatives without a clear path to ROI because they don't have the infrastructure that large corporations do to make data driven decisions about their marketing. So I set out to change that by launching a marketing leadership company and by teaching business owners simple ways to take control of their marketing and business!

Imagine being able to predict the results of every marketing effort with confidence. As a business leader, it's crucial to manage your marketing and safeguard against misleading advice.

Enter the Marketing Boss Mastermind! This transformative 8-week program is designed to empower you with data-driven, unbiased marketing leadership insights. You don’t need to be a marketing expert to make strategic decisions. Learn how to build a predictable marketing engine that aligns with your sales goals. Discover how to take control and see real results.